Camping at NASCAR events just got a little sweeter. M&M’s—yes, the candy company—have announced an infield luxury camping experience with the M&M’s Glampground, available this summer at the Kentucky Speedway and Bristol Motor Speedway. Infield camping at a NASCAR race gets you up close to all the action, and the M&M’s Glampground is designed to keep guests comfortable and busy, before, during, and after a race. With amenities like spacious glamping tents, private showers, catered meals, garage and pit tours, tailgate games, and more, the new glampground makes an overnight stay in the infield more than just a front-row seat.

M&M’s Glampground Offers the Sweetest Seats at the Speedway

A graphic representing the M&M's Glampground in a racetrack

A graphic representing the M&M’s Glampground

The rise in popularity of infield camping on race weekends has lead to corporations and racetracks themselves establishing tent, RV and glamping options at most major races—but M&M’s top-notch glamping might be raising the bar further. As a sponsor of NASCAR superstar Kyle Busch, the M&M’s Glampground offers high-level insight into the race and its drivers, including meet and greets with M&M’s Racing team members and other famous racing personalities. During the race itself, you’ll get a FanVision race monitor and headsets that will connect you to the audio from the drivers & crew—turning your trip to the speedway into an experience unlike anything you’ve had before.

While reservations for the July 13th race at the Kentucky Speedway are booked up, fans can vie for glamping rentals at the Bristol Motor Speedway on August 17. Tickets for the M&M’s Glampground are all-inclusive, with a ticket to the race and meals on Friday and Saturday of the race weekend. Prices begin at $500, and are available for Bristol online later this summer.

Kevin Johnson

Kevin Johnson

Kevin is the Assistant Editor for The Dyrt, with bylines in National Geographic Traveler and Atlas Obscura. Although originally from the swamps of Washington, D.C., he's now based in the trees of Portland. He's been interested in geography and travel since seeing his first map as a kid, and is now working toward seeing it all in person. You can find him exploring the coastal beaches or a record store in his free time.