Some brands, like Patagonia, grew out of the center of the outdoor industry, shaping it and being shaped by it over time.
Other brands, like Avalanche, grew into the industry through sheer hard work and a commitment to quality products.
The Patagonias of the world often have the spotlight (and for good reason — they make great products). Meanwhile, companies like Avalanche have had their heads down focusing on getting quality products into the hands of their consumers.
2017 is the year Avalanche bursts onto the national scene.
If you live on the east coast, you may know Avalanche. They’ve been expanding across New England for the past 30 years as a premier multi-generational family-run and family-grown clothier.
If you don’t live on the east coast, you may not know Avalanche. But you will soon.
A week or so ago, I got to sit down with Ronny Petrucci Jr, the Executive Vice President of Avalanche and son of Ronny Petrucci Sr, founder of Avalanche. Ronny walked me through their line of gear coming in 2017, as well as some tried and true pieces that customers have continued to buy over the years. Impressed and excited for what 2017 holds for Avalanche, I want to do the same for you.
Introducing Avalanche: A Heritage of Affordable Quality
For the last 30 years, Avalanche has been consistent in delivering affordable quality. Here are a few examples of their commitment to quality.
The Monti Insulated Shirt. $114.
The Volcan Jacket. $90.
The Mogul Fleece pullover. Women’s. $60.
Check out their entire line of products here.
