If you wear jeans, I’m here to tell you there’s a new jean in town and it’s time to upgrade.
The new jean is from a company called Dish & DUER (pronounced “do-er”) and it’s made of sturdy denim blended with stretch fabrics.
Stretch fabrics have been around for some time. Most often, though, the fabric is cheap — so it doesn’t stand up to repeated use — or it is poorly designed — so it’s not a piece you’re actually excited to wear.
Dish & DUER does what stretch jeans should have done a long time ago: use higher-quality fabrics and focus on fashion. The resulting jean is the last pair of pants you’ll want to purchase for a long time. Functional fabric and a style-minded design put Dish & DUER in a world apart from traditional jeans.
I’ve lived in a pair of Dish & DUER jeans for the past week. I’ve worn them underneath snow pants skiing advanced terrain, I’ve worn them in meetings, and I’ve worn them chilling on the couch. And I can say confidently: they hold up, stay comfortable, and stay fresh.