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Bronco Search and Rescue

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Putting Bronco Capability in the Hands of Search and Rescue Heroes

In the backcountry, the difference between a rescue and a recovery is often measured in minutes and the capability of the machine underneath you.

Bronco Search and Rescue Worker in Action

Campaign Overview

Ford President and CEO Jim Farley saw firsthand how the Grand County Search and Rescue team utilized a Ford Bronco to navigate treacherous topography to save lives. It inspired him to get Bronco capability to even more Search and Rescue teams.

The Bronco “Answer the Call“ Grant Program is Ford's mission to get fully upfitted Bronco SUVs into the hands of the people who do the most with the least. Ford is beginning a nationwide search to donate three Broncos to deserving Search and Rescue organizations across the country.

  • The vehicles they're donating are Bronco Badlands models equipped with the Sasquatch Package, purpose-built for the most unforgiving terrain
  • Ford is partnering with Darley to upfit them with specialized gear, including Starlink Satellite Connectivity for remote communication, drone technology for aerial reconnaissance in tough to reach areas, and advanced winches and recovery gear
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What Your Donation Supports

Search and Rescue in many communities is powered by volunteers. Your donation goes directly to NASAR and supports its mission to strengthen local SAR teams through accessible, cost effective training and certification.

Your support and generosity helps NASAR:

  • Provide nationally recognized training and certification
  • Support ongoing education for volunteer responders
  • Strengthen safety, preparedness, and coordination nationwide

To increase the impact, Ford will match up to $50,000 in donations made to NASAR. Every dollar goes directly to NASAR to support volunteer search and rescue teams across the country.

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Bronco Search and Rescue Vehicle

Inside the Call: A SAR Editorial Series

How Search and Rescue Actually Works in the U.S.

How Search and Rescue Actually Works in the U.S.

Search and Rescue in the U.S. is largely county-led and volunteer-powered. Teams coordinate with sheriffs, fire, and EMS, train year-round, and rely on a mix of local budgets, donations, and grants to stay operational. Here’s how the system is structured, funded, and why national partnerships matter.

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Inside a Callout: A Day in the Life of a SAR Volunteer

Inside a Callout: A Day in the Life of a SAR Volunteer

When the pager goes off, there’s no warm-up. We followed one volunteer responder from initial notification through the first critical hours of a search, including the training, terrain, and equipment realities that shape every mission.

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The Most Common Search and Rescue Scenarios and How to Avoid Them

The Most Common Search and Rescue Scenarios and How to Avoid Them

Overdue hikers. River incidents. Weather exposure. Many rescues follow familiar patterns. Understanding what typically escalates a situation and what SAR teams prioritize in the early hours can help outdoor users prevent emergencies before they happen.

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Bronco Support Search and Rescue Vehicle

Support Search and Rescue

“A capable vehicle doesn't just get you to the scene; it brings the lost home safe. For under-resourced volunteer units, a donation like this isn't just a new vehicle - it's a lifeline.”

- NASAR President Mikki Hastings

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